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What Small Charities Need to Know About CRM Systems – 2nd Version

Buying a new CRM system or fundraising database can be a daunting experience for any NFP organisation, let alone a small charity. And although I publish a lot of information on my blog which I hope is useful for all charities, there are some points which I think smaller organisations need to particularly be aware of or specifically consider. So I have brought these issues together into this book.
This book has been produced for people whose day job is not the procurement or implementation of new databases – which for small charities is probably almost everyone! And you do not have to be technical to understand it. It is for fundraising managers, chief executives, trustees and fundraisers, but of course I hope it is equally useful for database staff and charity IT staff too.
This second version has a brand new section on System Development and updates throughout the rest of the book to reflect my latest thoughts and new software options now available to the sector.

Click on the image of the book to download


27 A4 pages: Published 2017


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